When you have a service that aims to fill a void and truly help consumers (like we at NewHomeAssociation.ca do, I hope), any opportunity to expand your audience is an exciting one. So it should come as no surprise that we have been chomping at the bit to announce a new partnership we've forged with Ottawa Region Media Group and their print publication insert called Capital Region New Homes.
Ottawa Region Media Group is a network of popular community newspapers here in Ottawa, including the Kanata Kourier-Standard, Nepean This Week, the Ottawa South Weekender, plus eleven others. Capital Region New Homes is a publication highlighting new homes and developments in Ottawa that is included in all those publications regularly.
So ORMG had a publication reaching over 200,000 doorsteps each edition, but before now didn't have a meaningful way for readers to search for homes online.
And we obviously specialized in making that kind of search painless, but, before now, didn't have the means to reach so many people through the print medium.
It was a successful partnership waiting to happen, and ORMG General Manager John Willems agrees.
"We both immediately recognized the value the other brought for new home buyers and for builders," says Willems. "We're feeding off each other's expertise and experience to deliver the most comprehensive consumer resource in the region."
As of the next issue of Capital Region New Homes and the next version of our site rollout, our collective properties will be completely co-branded and integrated.
OK, But why should you care?
That's the important question. As a consumer, what difference will this partnership make?
Well, for one, this team-up will give us at NHA the means and opportunity to expand and evolve faster than ever before, which means more features and more areas served sooner than would have been possible otherwise.
And on that last point, this partnership will also help us to leverage a more powerful combined brand and expand across to province so that prospective home-buyers anywhere in Ontario can enjoy the same convenient searching experience as those in Ottawa now do.
As well, since NHA is still a fairly young service, linking up with an established media group just gives us one more notch of credibility to convince the few builders who haven't decided to offer their listings with us that they should get on the bus! For you, that means a broader, more complete selection for you to choose from on our site, and that has always been our main goal.
The bottom line is this: the NHA team and the Capital Region New Homes team both share a desire to provide all the unbiased information necessary to prospective buyers so that they can make educated decisions about buying new homes.
We think that the lack of this information is one of the reasons that many choose to buy resale homes rather than new ones, and that's something we'd like to change.
In fact, John Willems sums up our sentiments well:
"I wonder how many more people will consider buying new homes new that there's a centralized location of listings data, working together with a leading print publication," he says. "Because ultimately, our services together just make the whole selection process a lot more convenient."
We hope the answer to his question is "many, many more."
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